In a recent Q&A, Instagram head Adam Mosseri shared that the send rate (how often a Reel is shared) is more important than watch time and like/comment counts for the overall reach of a post. He says this because it aligns with Instagram’s goal to help people discover content they want to share with friends.

Instagram has introduced a new Profile display option for Reels.

Instagram is getting ready to release new editing tools for Reels, according to a new workshop it held with creators in India.

Artists can now pin up to three Instagram Reels featuring their music at the top of the audio page. T