LinkedIn made a pair of design updates.

LinkedIn is testing new tabs at the top of the feed, allowing users to toggle between the All and My Network tabs to filter content in their feed:

LinkedIn is starting to show analytics for comments users leave on posts. Currently available for some users, they will see an Impression count under their comment, next to the Like and Reply buttons.

LinkedIn is notifying users about popular posts within their network by sending notifications in the Notifications tab for posts labeled Popular in your network.

LinkedIn has quietly introduced two new email metrics for newsletters.

LinkedIn announced an update for sharing posts.

Fresh off announcing a 36% more year-over-year increase in video views on LinkedIn and video creation growing at 2x the rate of other original post formats, LinkedIn unveiled a handful of product updates for video.

LinkedIn has added a new "Contribute Expertise" button to the share box on desktop.

LinkedIn has expanded its Videos for You feature to desktop.

LinkedIn has quietly added a "Where You Appeared" section to Profile Appearances analytics.

LinkedIn is introducing a renewal process for its Top Voices badge, awarded to “global experts, leaders, changemakers, public figures, and innovators.”

As 2024 comes to a close, I’m reflecting on 10 key trends in social media, influencer marketing, and the creator economy (in no particular order) that have shaped the year and what they mean going forward.