Advertisers Can Now Create Flexible Attribution Windows With TikTok's New Attribution Manager
Through a new Attribution Manager tool available in TikTok Ads Manager, advertisers can create customizable attribution windows for web and app campaigns using the TikTok Pixel or Events API.
TikTok Commits To Updating Its Branded Content Policies Following Pressure From The European Commission
After more than a year of dialogue with the European Commission and other authorities around consumer protection, TikTok has committed to making several updates to its branded content policies.
TikTok Launches TikTok Avatars To Provide Creators With Another Way To Express Themselves
Through the new feature, which is available in the Effects section of the app, creators can create an avatar version of themselves.
TikTok Introduces LIVE Subscription, Its Latest Monetization Option For Creators
TikTok introduced LIVE Subscription, a monthly subscription service that allows creators to monetize with recurring payments from their fans.
TikTok Brings Brands & Creators Together For Branded Content At Scale With New Branded Mission Ad Product
TikTok introduced a new ad product in Branded Mission. Branded Mission allows brands to crowdsource branded content from eligible creators (at least 1,000 followers) and then use top-performing videos as ads to drive brand affinity.
TikTok Rolls Out An Interactive Tool To Provide Marketers With Insights Into Its Community
TikTok rolled out TikTok Insights, a new, interactive tool that provides insights into the TikTok community.
TikTok Offers A Contextual Advertising Solution & Creator Revenue Share With New TikTok Pulse Program
TikTok introduced a new ad product called TikTok Pulse.
TikTok Rolls Out Interactive Add-Ons Globally To Help Marketers Supercharge Their Ads
TikTok rolled out Interactive Add-Ons for In-Feed Ads globally. With Interactive Add-Ons, marketers can interact with users through ads featuring pop-ups, stickers, and other visual elements.
The Washington Commanders Hire Influencer Katie Feeney As Their First-Ever Social Media Correspondent
The Washington Commanders hired TikTok star Katie Feeney as the first-ever "Commanders Social Media Correspondent,” a first-of-a-kind partnership in the NFL.
TikTok Opens Up Its AR Creation Platform To All Creators
TikTok officially launched its AR platform Effect House, allowing all creators to create and publish their own AR camera effects on the app.
TikTok Introduces 'Creative Agency Partnerships' University To Help Creative Agencies Become TikTok Experts
TikTok introduced a new education program for creative agencies.
TikTok's New 'Search Ads' Format: What It Means For Advertisers & Creators
As part of its beta test, TikTok is testing Search Ads, which will allow advertisers to place ads in search based on keywords and terms searched by users.