The study found that TikTok ads are widely considered to be the most "fun and entertaining." TikTok was also the only brand that saw an improvement in trust by marketers. However, when it came to ad quality, TikTok came in at number two, a step down from last year’s top spot.

TikTok is currently testing a new Nearby feed that displays local content. In addition, it is expanding tests to allow creators to tag locations in their videos.

With the midterm elections around the corner, TikTok recently outlined the measures it’s taking to help protect the integrity of the election.

TikTok launched Shopping Ads, a new set of ad solutions to drive e-commerce for brands.

TikTok is currently testing a new search feature in which certain keywords are highlighted and clickable. When users click on them, they are brought to the relevant search results, where more videos that have that keyword can be discovered and viewed.

When users see ads in their feed, they can tap on the feature to view the reasons why the ad is being shown to them. These factors may include a user's age range, matching an advertiser's targeting parameters, or TikTok estimating their interest in a certain category.

TikTok and Ticketmaster have teamed up for a new way for users to discover upcoming events and purchase tickets in-app on TikTok.

TikTok added TikTok Match, which provides brands with an automatically AI-generated list of recommended creators based on the creative brief they enter while setting up a campaign.

Through a new Attribution Manager tool available in TikTok Ads Manager, advertisers can create customizable attribution windows for web and app campaigns using the TikTok Pixel or Events API.

After more than a year of dialogue with the European Commission and other authorities around consumer protection, TikTok has committed to making several updates to its branded content policies.

Through the new feature, which is available in the Effects section of the app, creators can create an avatar version of themselves.

TikTok introduced LIVE Subscription, a monthly subscription service that allows creators to monetize with recurring payments from their fans.