Lindsey Gamble 10/6/22 Lindsey Gamble 10/6/22

TikTok Launches 'Photo Mode' Feature To Let Creators Share Photo Carousels Natively

With 'Photo Mode,' creators can share high-quality images in a carousel format, automatically displaying them one after another.

Lindsey Gamble 10/5/22 Lindsey Gamble 10/5/22

TikTok Is Teaming Up With TalkShopLive To Launch Live Shopping In The U.S.

TikTok is reportedly finalizing details to team up with TalkShopLive to launch TikTok Shop, its live shopping experience in the U.S., ahead of the holiday season.

Lindsey Gamble 10/2/22 Lindsey Gamble 10/2/22

TikTok Expands The Character Limit For Video Descriptions To Help Creators Make Their Content More Searchable

TikTok is expanding the character limit for video descriptions. Previously capped at 300 characters, it’s increasing to 2,200 characters, matching Instagram’s character limit.

Lindsey Gamble 10/1/22 Lindsey Gamble 10/1/22

TikTok Launches ‘TikTok Now,’ Its BeReal Clone

Like BeReal, the feature sends users a daily prompt, encouraging them to share what they are doing using their front and back cameras via a 10-second video or static photo.

Lindsey Gamble 9/18/22 Lindsey Gamble 9/18/22

TikTok Is the Most Innovative Advertiser According To A New Study

The study found that TikTok ads are widely considered to be the most "fun and entertaining." TikTok was also the only brand that saw an improvement in trust by marketers. However, when it came to ad quality, TikTok came in at number two, a step down from last year’s top spot.

Lindsey Gamble 8/27/22 Lindsey Gamble 8/27/22

TikTok Tests A Nearby Tab To Display Local Content To Users

TikTok is currently testing a new Nearby feed that displays local content. In addition, it is expanding tests to allow creators to tag locations in their videos.

Lindsey Gamble 8/27/22 Lindsey Gamble 8/27/22

TikTok Reinforces Ban On Political Paid Advertising Including Sponsored Content From Creators

With the midterm elections around the corner, TikTok recently outlined the measures it’s taking to help protect the integrity of the election.

Lindsey Gamble 8/20/22 Lindsey Gamble 8/20/22

TikTok Launches Shopping Ads To Drive E-Commerce

TikTok launched Shopping Ads, a new set of ad solutions to drive e-commerce for brands.

Lindsey Gamble 8/16/22 Lindsey Gamble 8/16/22

TikTok's Test Of Linking Keywords To Search Results Hints At The Future Of Search: Your Favorite Social Media Platform

TikTok is currently testing a new search feature in which certain keywords are highlighted and clickable. When users click on them, they are brought to the relevant search results, where more videos that have that keyword can be discovered and viewed.

Lindsey Gamble 8/13/22 Lindsey Gamble 8/13/22

TikTok Introduces 'About This Ad' To Increase Transparency Around Ads Users See

When users see ads in their feed, they can tap on the feature to view the reasons why the ad is being shown to them. These factors may include a user's age range, matching an advertiser's targeting parameters, or TikTok estimating their interest in a certain category.

Lindsey Gamble 8/7/22 Lindsey Gamble 8/7/22

TikTok & Ticketmaster Team Up To Help Users Discover Upcoming Events & Purchase Tickets In-App

TikTok and Ticketmaster have teamed up for a new way for users to discover upcoming events and purchase tickets in-app on TikTok.

Lindsey Gamble 7/2/22 Lindsey Gamble 7/2/22

TikTok Adds New Creator Discovery Features For TikTok Creator Marketplace

TikTok added TikTok Match, which provides brands with an automatically AI-generated list of recommended creators based on the creative brief they enter while setting up a campaign.