TikTok Introduces the Search Ads Toggle
TikTok introduced the Search Ads Toggle, a new feature that auto-generates ads to be displayed within search results by leveraging existing ad content.
TikTok Partners with KnoCommerce and Fairing for Post-Purchase Surveys
TikTok has partnered with KnoCommerce and Fairing to introduce post-purchase surveys to their advertising and measurement tools.
European TikTok Users Now Have Option to Opt Out of Personalized Content in For You Feed
Significant changes are coming to TikTok for European Union users due to the Digital Services Act (DSA) requirements.
TikTok Begins Letting Creators Link Videos to Podcast Episodes
TikTok has started sending in-app messages to podcast creators with instructions on how to upload their podcasts to TikTok via an RSS feed.
Sephora to Amplify Underrepresented, Diverse, and Emerging Artists Through Sephora Sounds
Sephora has launched Sephora Sounds, a program that supports and amplifies underrepresented, diverse, and emerging artists.
Boston University Launches a Creator Program to Highlight the Student Experience
Boston University has launched the Terrier Creator Program, a new initiative that allows undergraduate and graduate students to create original content for the university's official Instagram and TikTok accounts.
TikTok Plans to Launch a New E-commerce Marketplace
According to reports, TikTok plans to launch a new e-commerce marketplace called TikTok Shop Shopping Center in August.
TikTok Introduces Text Posts: A New Way for Creators to Express Themselves
TikTok has introduced Text Posts, a new way for creators to share text-based content.
TikTok Launches Commercial Content Library: A Searchable Database for Ads and Branded Content
TikTok has opened its Commercial Content Library to users. This library allows users to search for and view commercial content, including paid media ads and other commercial content tagged with the paid partnership label (e.g., branded content, sponsored content, etc.).
TikTok and Warner Music Group Announce Expanded Music Partnership
TikTok and Warner Music Group (WMG) announced a first-of-its-kind partnership to expand licensed music from Warner Recorded Music and Warner Chappell Music to TikTok, TikTok Music, CapCut, and TikTok's Commercial Music Library.
TikTok Incentivizes Creators to Promote TikTok Shop Products
TikTok is reportedly incentivizing creators to use its e-commerce platform, TikTok Shop.
TikTok Now Allows Creators to Download Posts Without Watermarks
TikTok has started rolling out the option for creators to save/download their videos and photos without a watermark.