LinkedIn Surveys Creators On Monetization Features
In a recent survey, LinkedIn asked creators what monetization features they would like the platform to build.
2022 Influencer Marketing & Creator Economy Predictions
Five predictions for what will happen in the influencer marketing and creator economy space in 2022.
YouTube Is Phasing Out ‘YouTube Originals’ To Focus On Other Creator Initiatives
YouTube is phasing out YouTube Originals to focus on other initiatives like the Creator Shorts Fund, Black Voices, and Live Shopping
Pinterest Reveals Searches For NFT Artwork On The App Have Increased Significantly
Pinterest revealed that searches for NFT artwork on the app have increased sevenfold since the summer.
LinkedIn Adds 'Newsletter on Profile' Feature To Increase Discovery
LinkedIn launched a new feature for its Newsletters product that enables users to showcase their newsletters on their profiles.
Pinterest Reports Men Are Planning To Shop A Lot More This Year
In a new report based on Talkshoppe data, Pinterest says that men are expected to do a lot of shopping this year.
Instagram Launches 'Subscriptions' To Allow Creators To Charge For Exclusive Content
Instagram has launched a new Subscriptions feature, allowing creators to charge for exclusive access to Live videos and Instagram Stories content.
YouTube Introduces A New 'Media Kit' Feature To Help Creators Secure Branded Content Deals
YouTube introduced a new feature called Media Kit, which lets creators create a shareable overview of their channels, which can help them land branded content deals with advertisers.
Spotify Brings Interactive Ads To Podcasts With 'Call-To-Action Cards'
Spotify added a new interactive ad format for podcasts called Call-To-Action Cards.
Pinterest Enhances Creator Discovery With New ‘Profiles’ Tab In Search
Pinterest added a new Profiles tab within search that lets users discover creators by their names or by the type of products and content they share.
Consumers Now Spend 39% Of Their Media Consumption On User-Generated Content
Consumer Technology Association (CTA)’s new Exploring The Creator Economy report revealed Americans spend 39% of their time consuming user-generated content like TikTok, Instagram, YouTube, and podcasts, compared to 61% for traditional studio media.
A New TikTok Research Study Highlights The Effectiveness of Creator-Led Content
TikTok released a new research study highlighting the effectiveness of creator-led content.