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Blog
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TikTok Launches New Creator Crediting Tools
Lindsey Gamble 5/22/22 Lindsey Gamble 5/22/22

TikTok Launches New Creator Crediting Tools

TikTok has launched tools for creator crediting. Creators can now tag, mention, and credit a video in the description of their video. Creators of videos that are tagged will

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The Federal Trade Commission Submitted Proposed Revisions For Its Endorsement Guides
The Federal Commission Lindsey Gamble 5/22/22 The Federal Commission Lindsey Gamble 5/22/22

The Federal Trade Commission Submitted Proposed Revisions For Its Endorsement Guides

The Federal Trade Commission (FTC) submitted proposed revisions for its Endorsement Guides.

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TikTok Rolls Out An Interactive Tool To Provide Marketers With Insights Into Its Community
TikTok Lindsey Gamble 5/22/22 TikTok Lindsey Gamble 5/22/22

TikTok Rolls Out An Interactive Tool To Provide Marketers With Insights Into Its Community

TikTok rolled out TikTok Insights, a new, interactive tool that provides insights into the TikTok community.

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YouTube Expands 'Go Live With' & 'Live Redirect' To Live Shopping
YouTube Lindsey Gamble 5/22/22 YouTube Lindsey Gamble 5/22/22

YouTube Expands 'Go Live With' & 'Live Redirect' To Live Shopping

YouTube announced it will soon expand its Go Live With and Live Redirect features to its live shopping experience.

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Klarna Launches A Virtual Shopping Offering To Connect Shoppers With In-House Store Experts
Klarna, Live Shopping Lindsey Gamble 5/22/22 Klarna, Live Shopping Lindsey Gamble 5/22/22

Klarna Launches A Virtual Shopping Offering To Connect Shoppers With In-House Store Experts

Klarna launched a Virtual Shopping offering. The Swedish buy now, pay later company now enables consumers to shop online by connecting them with in-store experts through live and video chats.

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U.S. Podcast Advertising Revenue Is Expected To Hit $2 Billion By The End of 2022
Podcasts Lindsey Gamble 5/17/22 Podcasts Lindsey Gamble 5/17/22

U.S. Podcast Advertising Revenue Is Expected To Hit $2 Billion By The End of 2022

According to the Interactive Advertising Bureau (IAB)’s sixth annual U.S. Podcast Advertising Revenue study, podcast ad revenue topped $1 billion for the first time in 2021 and is projected to reach $2 billion by the end of 2022 and more than $4 billion by 2024.

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Instagram Launches Support For NFTs With New 'Digital Collectibles' Feature
Instagram, NFTs Lindsey Gamble 5/17/22 Instagram, NFTs Lindsey Gamble 5/17/22

Instagram Launches Support For NFTs With New 'Digital Collectibles' Feature

With Digital Collectibles, creators and collectors can connect third-party wallets like MetaMask, TrustWallet, and Rainbow and share NFTs created on the Polygon and Ethereum blockchains, to the Feed, Stories, and Messages.

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Unilever Will No Longer Use Influencers Under The Age of 16 Or Who Primarily Appeal To Children
Unilever Lindsey Gamble 5/15/22 Unilever Lindsey Gamble 5/15/22

Unilever Will No Longer Use Influencers Under The Age of 16 Or Who Primarily Appeal To Children

Unilever recently announced new policies for marketing food and beverage products to children. These policies include no longer marketing to children under the age of 16 across both traditional and digital media.

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YouTube Adds New Green Screen Tool For Youtube Shorts
YouTube Lindsey Gamble 5/14/22 YouTube Lindsey Gamble 5/14/22

YouTube Adds New Green Screen Tool For Youtube Shorts

YouTube is adding a new tool for its short-form video form: Green Screen. This tool allows creators to incorporate up to 60 seconds of any eligible video to create a new Shorts video.

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YouTube Tests Its Highly Anticipated Channel Memberships Gifting Feature With Select Creators
YouTube Lindsey Gamble 5/14/22 YouTube Lindsey Gamble 5/14/22

YouTube Tests Its Highly Anticipated Channel Memberships Gifting Feature With Select Creators

After announcing the feature last year, YouTube has started to test a beta version of Channel Memberships Gifting with select creators. With Channel Memberships Gifting, existing channel members can purchase a set number of memberships (5, 10, or 20) during a live stream.

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LinkedIn Announces Updates To Content & Search Discovery To Help Users Find The Most Relevant Content
LinkedIn Lindsey Gamble 5/14/22 LinkedIn Lindsey Gamble 5/14/22

LinkedIn Announces Updates To Content & Search Discovery To Help Users Find The Most Relevant Content

LinkedIn announced updates to content and search discovery

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TikTok Offers A Contextual Advertising Solution & Creator Revenue Share With New TikTok Pulse Program
TikTok Lindsey Gamble 5/6/22 TikTok Lindsey Gamble 5/6/22

TikTok Offers A Contextual Advertising Solution & Creator Revenue Share With New TikTok Pulse Program

TikTok introduced a new ad product called TikTok Pulse.

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