Blog
TikTok Brings Brands & Creators Together For Branded Content At Scale With New Branded Mission Ad Product
TikTok introduced a new ad product in Branded Mission. Branded Mission allows brands to crowdsource branded content from eligible creators (at least 1,000 followers) and then use top-performing videos as ads to drive brand affinity.
The Federal Trade Commission Submitted Proposed Revisions For Its Endorsement Guides
The Federal Trade Commission (FTC) submitted proposed revisions for its Endorsement Guides.
TikTok Rolls Out An Interactive Tool To Provide Marketers With Insights Into Its Community
TikTok rolled out TikTok Insights, a new, interactive tool that provides insights into the TikTok community.
YouTube Expands 'Go Live With' & 'Live Redirect' To Live Shopping
YouTube announced it will soon expand its Go Live With and Live Redirect features to its live shopping experience.
Klarna Launches A Virtual Shopping Offering To Connect Shoppers With In-House Store Experts
Klarna launched a Virtual Shopping offering. The Swedish buy now, pay later company now enables consumers to shop online by connecting them with in-store experts through live and video chats.
U.S. Podcast Advertising Revenue Is Expected To Hit $2 Billion By The End of 2022
According to the Interactive Advertising Bureau (IAB)’s sixth annual U.S. Podcast Advertising Revenue study, podcast ad revenue topped $1 billion for the first time in 2021 and is projected to reach $2 billion by the end of 2022 and more than $4 billion by 2024.
Instagram Launches Support For NFTs With New 'Digital Collectibles' Feature
With Digital Collectibles, creators and collectors can connect third-party wallets like MetaMask, TrustWallet, and Rainbow and share NFTs created on the Polygon and Ethereum blockchains, to the Feed, Stories, and Messages.
Unilever Will No Longer Use Influencers Under The Age of 16 Or Who Primarily Appeal To Children
Unilever recently announced new policies for marketing food and beverage products to children. These policies include no longer marketing to children under the age of 16 across both traditional and digital media.
YouTube Adds New Green Screen Tool For Youtube Shorts
YouTube is adding a new tool for its short-form video form: Green Screen. This tool allows creators to incorporate up to 60 seconds of any eligible video to create a new Shorts video.
YouTube Tests Its Highly Anticipated Channel Memberships Gifting Feature With Select Creators
After announcing the feature last year, YouTube has started to test a beta version of Channel Memberships Gifting with select creators. With Channel Memberships Gifting, existing channel members can purchase a set number of memberships (5, 10, or 20) during a live stream.
