The most significant change is that all videos under 15 minutes will now be uploaded as Reels. When these videos are under 90 seconds long and public, they will be eligible to be recommended to more people on Instagram. T

Fresh off revealing that 1.5 billion monthly logged-in users are consuming YouTube Shorts, YouTube is now offering new branded content packages to help brands tap into Shorts content produced by creators.

TikTok added TikTok Match, which provides brands with an automatically AI-generated list of recommended creators based on the creative brief they enter while setting up a campaign.

Through the Reels API, third-party apps can integrate with Instagram for content publishing, insights, comment moderation, hashtag search, mentions, and more.

The new tool allows streamer hosts to invite up to five guests to participate in their streams. Streamers can use the tool from the Twitch desktop or mobile experience and host and manage guests within Twitch Studio and other tools.

Over the one-year program, Snap will provide 25 emerging Black creators, who are in the early stage of their creator journey, with mentorship and financial resources to help them become full-time, professional creators.

Facebook announced it's testing new features for Facebook Groups. They include new ways for users to organize Groups and new ways for users to connect with each other in smaller settings.

Through a new Attribution Manager tool available in TikTok Ads Manager, advertisers can create customizable attribution windows for web and app campaigns using the TikTok Pixel or Events API.

Through Snapchat+, subscribers get access to a set of exclusive, experimental, and pre-release features for $3.99 per month.

Reddit's Chief Product Officer, Pali Bhat, recently shared what he and the rest of the product team are building.

The company announced earlier this week that long-time co-founder and CEO Ben Silbermann would transition to an executive chairman role, and Bill Ready would take over as CEO.

Meta announced several updates to creator monetization for Facebook and Instagram this week, including delaying the charging of creator fees for Subscriptions, Badges, Paid Online Events, and Bulletin until 2024.