Instagram Expands Its Creator Marketplace With New Projects, Creator Portfolio & Branded Content Ad Codes Features
Following a few months of testing, Instagram is now rolling out its Creator Marketplace to more brands in the U.S. and adding new features.
Walmart Leans Into Social Commerce With The Launch Of Its New Creator Platform, Walmart Creator
Walmart announced the beta launch of Walmart Creator, its brand-new creator platform.
Visa Launches The Visa Ready Creator Commerce Program To Help Creators Access Money Faster
Visa announced the launch of the Visa Ready Creator Commerce program, a new global initiative to support creator businesses powered by the Visa Direct business-to-business payment system.
TikTok Enhances Its Live Streaming Experience With New Creator Tools & Policies
TikTok announced new product updates and policies for TikTok LIVE, its live streaming experiences for creators and brands.
TikTok's New Creator Marketplace Features Help Brands Find Creators & Measure Their Campaign Performance More Effectively
TikTok recently introduced new updates for TikTok Creator Marketplace (TTCM), its branded content platform that is home to over 800,000 creators.
Pinterest’s New Partnership With Music Publishers Give Creators Access To Popular Music To Add To Their Idea Pins
Pinterest announced a new partnership with music publishers Warner Music Group, Warner Chappell Music, Merlin, and BMG that brings popular music and top artists to the platform.
YouTube Expands Audio Ads With A Focus On Advertisers Reaching Podcast Listeners
YouTube now offers Audio Ads globally through Google Ads and Display & Video 360. Using Audio Ads, advertisers can "reach people on audio surfaces and in listening-first states" like podcasts and music.
Meta Expands The Branded Content Tool To Facebook Reels So Creators Can Disclose Sponsored Reels
With the Branded Content Tool, creators can easily disclose Reels they create in partnership with brands. Like Instagram Reels, their video will have a Paid Partnership label when they add the tag.
The Rise Of AI-Powered Text-To-Image/Video Generators & What It Means For The Creator Economy
This has given rise to many text-to-image and text-to-video generators like OpenAI’s DALL-E 2 and Midjourney that allow people to use text to generate images and videos.
YouTube Introduces Handles To Help Creators Have A More Unified Presence
YouTube introduced handles for creators. Like Instagram and TikTok, handles are unique identifiers in the @username format.
Instagram Tests 'Group Profiles' To Allow Creators To Share Content To A Shared Profile
Instagram is testing a new Group Profile feature. The feature would allow users to collaborate and share Feed posts, Stories, and Reels to one, shared profile.
TikTok’s ‘Profile Kit’ Feature Gives Creators The Ability To Display Their Videos Across Other Platforms Including Linktree
With Profile Kit, creators can showcase their TikTok content across other sites and platforms.