Brands are utilizing various strategies for collaborating with creators this year, and a few campaigns stand out. These campaigns highlight the innovative ways that creators and brands can partner for the big game through traditional ad spots and social campaigns and what we can expect in the future.

TikTok is adding new features to Promote, which launched in November 2021. The tool allows users to turn organic videos into ads, helping them reach a bigger audience.

YouTube updated Comment Stickers for Shorts, enabling creators to create new Shorts in response to comments.

Twitch has begun rolling out Chat History for all creators.

According to a new study by Acast, 95% of frequent podcast listeners in the U.S. take action after hearing a podcast ad.

Instagram expanded Gifts to all creators in the U.S. Initially launched in November, it allows fans to send virtual gifts to Reels creators to show their appreciation.

These updates maintain LinkedIn's trend of robust product improvements, particularly for Newsletters, which have become one of the most valuable creator features

TikTok is conducting a test in Australia to limit music access for some creators.

Twitch has initiated a new Live Ads Growth Program to help streamers expand their online communities. The program promotes streamers' content on Facebook and Instagram when they go live on Twitch.

Earlier this week, Pinterest announced a new global content partnership with Condé Nast Entertainment, the parent company of Vogue and Architectural Digest.

The program is designed to give creators the opportunity to showcase their love for Hearthstone and help them grow.

Kevin Systrom and Mike Krieger, the co-founders of Instagram, have created a new app called Artifact, which combines articles, facts, and AI technology.