Instagram introduced the launch of Broadcast Channels, a new Microsoft-powered messaging tool for creators to communicate with followers at scale.

In a new forecast from Insider Intelligence, US adults will spend more time streaming video content than watching traditional television for the first time this year.

Pinterest increased the maximum length for video uploads to five minutes, up from the previous one-minute limit, following in the footsteps of TikTok, which increased video uploads to 10 minutes last March

Instagram will sunset live shopping next month.

Twitch has rolled out Viewer Engagement Panel to all streamers after positive feedback during the testing phase

Discord has announced new updates for Stage Channels, a feature similar to Clubhouse that allows a small group of people to converse in front of an audience. The messaging platform is expanding the original audio-only feature to include video, screen sharing, and text chat support.

Brands are utilizing various strategies for collaborating with creators this year, and a few campaigns stand out. These campaigns highlight the innovative ways that creators and brands can partner for the big game through traditional ad spots and social campaigns and what we can expect in the future.

TikTok is adding new features to Promote, which launched in November 2021. The tool allows users to turn organic videos into ads, helping them reach a bigger audience.

YouTube updated Comment Stickers for Shorts, enabling creators to create new Shorts in response to comments.

Twitch has begun rolling out Chat History for all creators.

According to a new study by Acast, 95% of frequent podcast listeners in the U.S. take action after hearing a podcast ad.

Instagram expanded Gifts to all creators in the U.S. Initially launched in November, it allows fans to send virtual gifts to Reels creators to show their appreciation.