Why TikTok Shop's Multifaceted Approach Can Make Social Commerce Work in the US
TikTok has officially launched TikTok Shop in the US, introducing a native e-commerce solution to the platform.
Instagram Introduces Following Feed for Reels
Instagram has introduced a Following feed for Reels on the Reels tab.
Threads Rolls Out 24-Hour Notifications and Quote Posts from the Web
Threads has rolled out two new features.
Pinterest Unveils Product Updates and Ad Solutions at Pinterest Presents
Pinterest's recent global advertiser summit, Pinterest Presents, unveiled a range of product updates and ad solutions.
Artifact Introduces Links Feature
Artifact, a relatively new app created by Kevin Systrom and Mike Krieger, the co-founders of Instagram, has introduced a new Links feature.
Spotify Rolls Out New Advertising Tool in Showcase
Spotify has launched Showcase, a new ad campaign tool designed to help artists and their teams run sponsored recommendation ads. These ads appear as mobile banners at the top of Spotify's home page, a highly frequented section of the platform.
Instagram Adds Option for Sharing to Feed or Profile
Instagram has added a Share to Feed toggle for some users during the post-creation process.
YouTube Experiments with Full-Screen Vertical Live Streaming
YouTube is currently experimenting with full-screen vertical live streaming on mobile devices, a feature that was previously previewed.
Instagram Testing New Feature to Allow Users to Control Who Can See Their Likes
Instagram is testing a new feature that allows users to control who can see their likes on other people's posts and Reels.
TikTok Adds New Option to Sort Creator Posts By "Latest" or "Most Popular”
TikTok added a new feature that allows users to sort posts on a creator's profile by either "Latest" or "Popular."
LinkedIn Adds A Brand Partnership Search to Discover Posts Created by Creators on Behalf of Brands
LinkedIn has introduced a new feature, Brand Partnerships Search, which allows users to search for posts by LinkedIn creators who have been tagged with the Brand Partnership Label.
Why Influencer Marketing Spending Is on the Rise
Influencer marketing spending is surpassing ad revenue growth on major social media platforms, according to a new report from Insider Intelligence.