In addition to officially launching new features, Threads is also conducting tests.

Threads added two new features: Polls and GIFs.

Adam Mosseri, the head of Instagram, has revealed that an API for Threads is currently in development.

Pinterest has introduced an educational website for creators.

Twitch recently hosted TwitchCon, its annual conference for streamers. During the event, it announced several updates, including significant changes to its simulcasting policy.

TikTok announced Out of Phone, a new out-of-home (OOH) solution, enabling advertising partners and brands to display TikTok content across screens in real-world settings.

Instagram has begun testing polls in comments, which allows users to insert polls and participate in polling directly within the comments section of a Feed Post or Reel.

Threads rolled out a Paid Partnership label.

YouTube introduced new features to enhance its shopping capabilities.

YouTube announced a pair of new initiatives to support news and journalists.

Snapchat launched the Creator Collab Campaigns, offering a suite of new tools for creators and brands to collaborate:

Twitch started rolling out Stories.