Instagram has introduced Close Friends on Instagram Live, allowing users to privately broadcast live only to those on their Close Friends list. In addition, up to three people can co-broadcast.

After several months of testing, TikTok has announced Symphony Digital Avatars, which are generative AI avatars of real people.

TikTok has launched Out of Phone: Mission, a program that combines its Branded Mission and Out of Phone initiatives.

YouTube is experimenting with a feature that allows users to add notes that appear under videos, providing relevant, timely, and easy-to-understand context.

Instagram now allows users to add music to their Carousel posts that include videos. Previously, users could only add music to Carousels composed of photos. When music is added, the sound from the video(s) is muted.

Instagram has begun encouraging users to share their posts with friends. After publishing a post, some users have received a notification saying, "Want to send it directly to friends?" along with a Send button.

Instagram has added a new way to reorder photos and videos in Carousel posts.

TikTok has rolled out support for image search for some users in the United States and Southeast Asia. Those with access can take or upload a photo to find similar products in TikTok Shop.

Instagram has expanded its 'Open to Collaborating' feature to more creators. With this, creators can toggle on an 'Open to Collaborating' option in the Professional Dashboard to discover other creators interested in working together.

Threads now displays full-sized image posts from Instagram directly within posts. When an Instagram post is shared to Threads, the images are displayed in their entirety rather than as small thumbnails with a URL link.

YouTube has started rolling out the Test & Compare feature to creators with access to Advanced Features. This tool allows creators to upload up to three video thumbnails for testing with their viewers, selecting the most effective thumbnail based on which generates the highest watch time share.

YouTube is currently testing Creator QR Codes.