Instagram has added a Watch Next frame to its Stories feature.

Bluesky is testing Trending Topics, which will highlight popular and viral topics.

Facebook is testing a new way to display affiliate links more prominently on creators' Reels, videos, photos, and text posts.

TikTok has launched a new Group Shot feature, available in chat.

Threads is rolling out an ‘Use Media’ feature, allowing users to easily reshare photos and videos on the platform while giving proper credit to the original creator.

As 2024 comes to a close, I’m reflecting on 10 key trends in social media, influencer marketing, and the creator economy (in no particular order) that have shaped the year and what they mean going forward.

LinkedIn rolled out an updated video experience. On mobile, video posts are now being displayed much larger—almost full-screen.

Instagram has added a new feature that provides users with context and insights into why certain Reels stand out.

Instagram has added a Music Spotlight feature.

The TikTok US ban has been a concern for years, but it feels more imminent now. Creators and brands are scrambling, redirecting followers to Instagram and YouTube, while also focusing on growing email lists.

Threads is testing collections of profiles focused on popular topics and communities, such as basketball, style and fashion, food, books, pop culture, and more, curated by a few users in the US

YouTube is piloting a new feature called Watch With, which allows creators to share live commentary, analysis, and real-time reactions to games and events.