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Bath & Body Works, Influencer Marketing Lindsey Gamble Bath & Body Works, Influencer Marketing Lindsey Gamble

Bath & Body Works Plans to Increase its “Influencer Activity” Tenfold

Bath & Body Works plans to dramatically expand its use of creators and influencers as part of its brand transformation. CEO Daniel Heaf shared during the company’s Q4 2025 earnings call that the brand will increase its investment in “influencer activity” tenfold, making it a core part of the company’s Consumer First Formula.

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