Why Cannes Lions Is Becoming a Must-Attend Event for the Creator Economy
The Cannes Lions International Festival of Creativity returns June 22–26 in Cannes, France. While the Festival has existed for over 70 years, this marks only the third edition of LIONS Creators, its dedicated creator economy program and space, which launched in 2024.
Why Creators Should Attend Cannes Lions 2025: Inside the LIONS Creators Program
In 2024, the Cannes Lions International Festival of Creativity debuted LIONS Creators, a dedicated program built to reflect the rising role of creators in today’s marketing landscape. As the initiative heads into its second year (June 16 to 20, 2025), it’s returning bigger.