Degree, Pringles, General Motors, and More Invest in NIL Deals for March Madness 2023
Last year marked the first time that college athletes could enter into name, image, and likeness (NIL) deals for the second biggest sporting event of the year, behind the Super Bowl.
Adidas Announces NIL Network To Give Over 50,000 Student-Athletes The Opportunity To Become Ambassadors
Adidas announced the launch of its new NIL network, giving over 50,000 student-athletes the opportunity to become paid affiliate brand ambassadors.
Tom Brady Signs NIL Deals With College Athletes To Promote His New BRADY Brand Apparel Line
Tom Brady signed nine college players to NIL deals as brand ambassadors for his new apparel line.
Nielsen Launches Nielsen Impact Score To Help Demonstrate The Marketing Value Of Athletic Programs To Student-Athletes
As a result of the NCAA's decision to allow college athletes to monetize their name, image, and likeness back in July, Nielsen has launched Nielsen Impact Score, a new marketing value index that helps demonstrate the marketing value of athletic programs.
The WWE Partners With Student-Athletes For ‘Next In Line’ NIL Program
The WWE is the latest company to take advantage of NIL (Name, Image & Likeness) with the inaugural class of its new NIL program, Next In Line.