DoorDash Rolls Out Creator Program Bringing Short-Form Videos to Highlight Local Meals and Restaurants

DoorDash

DoorDash is the latest company to roll out a Creator Program. As part of broader app updates—including AI features and discounts—the program lets creators earn money (the monetization model hasn’t been shared yet) by producing “eligible” short-form videos promoting local restaurants in more than 20 cities, including Atlanta, San Francisco, and Miami.

Videos appear in carousels users can tap to watch full-screen, scroll vertically, like, share, add menu items to their orders, and view the full restaurant menu.

Why it matters: DoorDash joins a growing list of apps blending social and creator-driven features. Uber Eats has tested short-form video feeds and added curated creator recommendations, and Yelp now uses AI to stitch together user photos and video content. These updates mimic engagement seen on TikTok, Instagram, and YouTube while keeping users inside the app for seamless discovery and ordering.

For creators, DoorDash provides another platform to share content, reach new audiences, and potentially monetize—though earnings are still unclear and likely modest. For DoorDash, user-generated videos show dishes and portion sizes right at the moment users are considering an order, reducing friction compared to when someone sees a review on TikTok and then has to switch apps to place an order.

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