DoorDash is the latest company to roll out a Creator Program. As part of broader app updates—including AI features and discounts—the program lets creators earn money (the monetization model hasn’t been shared yet) by producing “eligible” short-form videos promoting local restaurants in more than 20 cities, including Atlanta, San Francisco, and Miami.

The NBA is ramping up its creator initiatives for the 2024-25 season, with Twitch streamer Kai Cenat and TikTok star Drew Afualo headlining the program. 

Yahoo is launching Yahoo for Creators, a groundbreaking program empowering content creators to publish, monetize, and expand their audiences across the Yahoo News network, boasting over 185 million monthly U.S. visitors.