Radisson Hotels & Resorts launched Creator Hub, a program for creators with 1,000–30,000 followers on Instagram and TikTok. Participants earn hotel stays, VIP Radisson Rewards, and more in exchange for content.

DoorDash is the latest company to roll out a Creator Program. As part of broader app updates—including AI features and discounts—the program lets creators earn money (the monetization model hasn’t been shared yet) by producing “eligible” short-form videos promoting local restaurants in more than 20 cities, including Atlanta, San Francisco, and Miami.

The NBA is ramping up its creator initiatives for the 2024-25 season, with Twitch streamer Kai Cenat and TikTok star Drew Afualo headlining the program. 

Yahoo is launching Yahoo for Creators, a groundbreaking program empowering content creators to publish, monetize, and expand their audiences across the Yahoo News network, boasting over 185 million monthly U.S. visitors.