The NBA is ramping up its creator initiatives for the 2024-25 season, with Twitch streamer Kai Cenat and TikTok star Drew Afualo headlining the program. 

ESPN become the latest platform to adopt the Stories content format with the launch of ESPN Stories for the ESPN Plus app.

Twitter and adidas are teaming up to live stream high school football games featuring nationally ranked teams from the states of California, Nevada, Indiana, Georgia, and Florida. 

Nike Training Club releases an app specifically for the Apple Watch that will cut down on the amount of times that you have to refer to your phone during your workout.

ESPN Films and Netflix are joining forces for a 10-hour Michael Jordan documentary that chronicles his and the Chicago Bulls’ rising during the 1990s.

After leaving 17 years ago, German sportswear brand Puma announces that it will return to the basketball market in an effort to grow its presence in U.S. and China and battle rivals Nike, Adidas, and Under Armour. 

The MLB and YouTube TV have announced a new partnership includes YouTube returning as a presenting sponsor of the 2018 and 2019 World Series. 

CBS launches its new sports-focused streaming network called CBS Sports HQ. The free 24-hour, ad-supported streaming network features a range of sports content including news, game previews, highlights, and post-game analysis. 

Denver Broncos linebacker Von Miller announces a new comedy-variety show called Von Miller's Studio 58. 

The New England Patriots are launching the Not Done Network, a 24-hour live video stream featuring non-stop coverage of the team leading up to their match-up with the Philadelphia Eagles in Super Bowl LII. 

ESPN is launching a Facebook Watch version of its popular First Take show called First Take: Your Take that will focus on audience engagement. 

Top Dawg Entertainment is expanding into the sports business. The company signs former LSU running Darrius Guice as its first client.