After leaving 17 years ago, German sportswear brand Puma announces that it will return to the basketball market in an effort to grow its presence in U.S. and China and battle rivals Nike, Adidas, and Under Armour. 

Fresh off a new memoir and single in "Curve," Gucci Mane launches his new clothing line DELANTIC. 

Rap label TDE releases its "TDE Classic" collection, which features dad hats, hoodies, sweatpants, t-shirts, and more. 

A$AP Rocky is joining the Under Armour family to create a new collection under UA's Sportswear line and to update existing and launch new community centers in Baltimore, Los Angeles, and New York, 

Conor McGregor is teaming up with designer David August to launch a new clothing line named August McGregor. 

October's Very Own drops their Collegiate collection featuring crewnecks, sweatpants, sports caps, and more. 

Russell Westbrook to share how he uses style as a "psychological weapon" on and off the court in new book Russell Westbrook: Style Divers. 

21 Savage honors his Atlanta roots with a new collection of merchandise featuring 17 pieces

The Weeknd is the newest music heavyweight to dive into the world of footwear. The pop star announces the release of his Puma signature shoe, the Parallel. 

Cam Newton's first off-the-field signature shoe C1N will be available on July 20th. 

Nike will join brands like Warby Parker and Kate Spade and sell select products directly to consumers on Instagram. 

Nike opens up its NYC headquarters, which includes a 4,000 square foot basketball court.