LinkedIn Partners with CapCut in a New Integration That Lets Creators Publish Videos Directly
LinkedIn announced a new integration with CapCut, the ByteDance-owned video editing app.
In a LinkedIn post, Lakshman Somasaunder, Senior Director of Product at LinkedIn: Video, Games, and Moonshots, along with Ramya Kedlaya, Senior Product Manager at LinkedIn - Video, shared the update.
Now, creators and brands editing videos in CapCut can export their content directly to LinkedIn, where they can add captions and publish immediately. These videos will also be automatically considered for inclusion in LinkedIn’s trending video topics.
On mobile, videos will carry a “Made with CapCut” badge, which links back to the CapCut app for further creation.
Why It Matters: LinkedIn’s push for video content continues. This time, it has partnered with one of the go-to editing apps, CapCut, to reduce some of the friction between creating, editing, and publishing videos and give creators a similar workflow already available for TikTok, Instagram, and YouTube.
With LinkedIn’s lack of native video editing tools, this integration serves as a workaround, allowing the platform to avoid building its own suite of tools—something many social platforms already support, and in some cases, have dedicated apps for, such as Instagram’s Edits. While LinkedIn may invest in native tools in the future (one of my 2025 predictions), for now, this partnership offers a practical and helpful alternative.
For CapCut, the “Made with CapCut” label increases visibility for the app and encourages users to return to create their own videos.
That said, the timing is less than ideal, as some creators have expressed concerns about CapCut due to its updated terms of service. However, it’s unclear how much of an impact this has had on user retention or adoption.
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