Stanley, LinkedIn’s AI Content Advisor from Stan, has rolled out a major update, including a brand-new analytics dashboard that gives creators a clearer, more actionable view of their performance.

The new year is approaching, bringing one of my favorite rituals: reflecting on the past year and forecasting what comes next.

Based on my experience as a creator and marketer, and what I’ve observed across the industry, here are my 10 key trends for 2025.

Stanley, the AI content advisor from Stan Store, just announced a new Image Generation feature.

LinkedIn is running a pilot program curating a set of AI tools designed to help professionals across categories like Development/Coding, Design/Marketing, and Career Coaching.

LinkedIn has upgraded its analytics with two new metrics for creators: Saves and Sends.

LinkedIn announced a new integration with CapCut, the ByteDance-owned video editing app. In a LinkedIn post, Lakshman Somasaunder, Senior Director of Product at LinkedIn: Video, Games, and Moonshots, along with Ramya Kedlaya, Senior Product Manager at LinkedIn - Video, shared the update.

LinkedIn published its B2B Marketing Benchmark: Trust is the New KPI report, highlighting that 55% of B2B marketers now work with creators, with trust being their top goal.

LinkedIn added support for video covers on newsletters and articles. Creators can now upload a video instead of a photo as the cover. When shared in the feed, the newsletter or article will feature a playable video, and the video thumbnail in emails will link directly to the content.

LinkedIn is rolling out a subtle but impactful update to improve how users connect on the platform.

LinkedIn has released a new guide to help brands navigate B2B influencer marketing on the platform.

LinkedIn has added new metrics for posts, including "Profile Viewers from this post" and "Followers gained from this post." These show how many people viewed a user’s profile or followed them as a result of a specific post.