One of my predictions for 2024 was that LinkedIn would emerge as a channel for creator marketing and eventually launch its own creator marketplace. The first part proved true. The second part took a little longer than expected, but it's here.

Stanley, LinkedIn’s AI Content Advisor from Stan, has rolled out a major update, including a brand-new analytics dashboard that gives creators a clearer, more actionable view of their performance.

The new year is approaching, bringing one of my favorite rituals: reflecting on the past year and forecasting what comes next.

Based on my experience as a creator and marketer, and what I’ve observed across the industry, here are my 10 key trends for 2025.

Stanley, the AI content advisor from Stan Store, just announced a new Image Generation feature.

LinkedIn is running a pilot program curating a set of AI tools designed to help professionals across categories like Development/Coding, Design/Marketing, and Career Coaching.

LinkedIn has upgraded its analytics with two new metrics for creators: Saves and Sends.

LinkedIn announced a new integration with CapCut, the ByteDance-owned video editing app. In a LinkedIn post, Lakshman Somasaunder, Senior Director of Product at LinkedIn: Video, Games, and Moonshots, along with Ramya Kedlaya, Senior Product Manager at LinkedIn - Video, shared the update.

LinkedIn published its B2B Marketing Benchmark: Trust is the New KPI report, highlighting that 55% of B2B marketers now work with creators, with trust being their top goal.

LinkedIn added support for video covers on newsletters and articles. Creators can now upload a video instead of a photo as the cover. When shared in the feed, the newsletter or article will feature a playable video, and the video thumbnail in emails will link directly to the content.