LinkedIn published its B2B Marketing Benchmark: Trust is the New KPI report, highlighting that 55% of B2B marketers now work with creators, with trust being their top goal.

LinkedIn is rolling out a subtle but impactful update to improve how users connect on the platform.

LinkedIn has made some slight changes to the video player in its dedicated Video tab.

LinkedIn has added a "Breaking News" label to stories in LinkedIn News, the section of the app that highlights top stories.

LinkedIn added a more prominent Follow button on videos displayed in its immersive, video feed.

During Microsoft’s latest earnings call, it revealed that weekly immersive video views have increased 6x quarter-over-quarter, and total video viewership on LinkedIn is up 36% year-over-year.

LinkedIn has supported native video since 2017, but this year, it has introduced several new features that highlight its commitment to video content:

LinkedIn is expanding its Thought Leader Ads to include Live Events.

LinkedIn is set to experiment with a news banner at the top of users’ feeds, designed to spotlight new and developing stories relevant to the professional world.

LinkedIn rolled out the ability to edit scheduled posts. Users can now make changes to posts they have scheduled, which previously wasn’t possible. Additionally, they can adjust the timing of those scheduled posts.

LinkedIn has added Videos For You, a new section in the feed that suggests videos to watch.