More Than Half of B2B Marketers Are Tapping Creators, Says LinkedIn In Its New B2b Marketing Benchmark Report

LinkedIn / B2B Marketing Benchmark: Trust is the New KPI

LinkedIn published its B2B Marketing Benchmark: Trust is the New KPI report, highlighting that 55% of B2B marketers now work with creators, with trust being their top goal.

Marketers who also use creators in their strategies outperform those who don't across the entire funnel, especially when it comes to customer engagement, brand awareness, and thought leadership.

It highlights the growing importance of LinkedIn creators in B2B marketing and the uptick in LinkedIn influencer marketing.

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