LinkedIn Is Now Ranking Comments Based on Relevance and Personalization

LinkedIn

LinkedIn is now ranking comments based on relevance and personalizing them using signals like professional interests, connections, and engagement activity. It's also testing new ways to surface comments in the feed.

Why it matters: Comments have become a meaningful part of the LinkedIn experience, with the platform reporting that time spent reading them has grown 18% year over year. But they've also become a target for abuse, with low-quality and AI-generated comments flooding in to farm visibility.

These updates aim to surface the most relevant comments so users are more likely to join the conversation.

Lindsey Gamble

Lindsey Gamble is a leading voice in the creator economy.

https://www.lindseygamble.com
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