Pinterest / Account Claiming
Pinterest has added an Account Claiming feature for Instagram. When activated, creators can link their Instagram account to Pinterest, which allows for the following:
Attribution: Any of their Instagram content shared on Pinterest will be attributed to them, with their Pinterest profile and a follow button appearing on the Pins.
Performance: Creators can view analytics and stats for Pins featuring their content.
Cross-Post: Creators can automatically share future Instagram posts to Pinterest and retroactively upload posts from the last 90 days.
Why It Matters: Pinners gain increased visibility and attribution for their Instagram posts and a streamlined method for automatically repurposing them on Pinterest. While there are some nuances, such as Instagram posts with music being muted due to music licensing, overall, it's a low-time and effort way for creators to share content on Pinterest.
More Content, More Shopping: Pinterest should see an uptick in content as more creators claim their Instagram accounts (based on Threads, creators are responding to the feature well). This will aid in Pinterest's shopping efforts as more shared content means more opportunities for Pinterest to drive commerce through features like 'Shop Similar.’
