Pinterest Taps Gen Z Favorite Emma Chamberlain’s Chamberlain Coffee for First-Ever Co-Branded Global Product
Pinterest teamed up with Gen Z influential creator Emma Chamberlain’s Chamberlain Coffee to launch its first-ever co-branded global product. The limited-edition Sea Salt Toffee Flavored Blend will be sold on Chamberlain Coffee’s website and through its Pinterest profile.
Emma created the entire campaign and design directly on Pinterest, drawing inspiration from the Fisherman Aesthetic trend highlighted in Pinterest’s annual Predicts report. This collaboration highlights how emerging Pinterest trends can be strategically leveraged for product development.
It’s also Pinterest’s latest move to engage Gen Z, its fastest-growing user base.
