Reddit Taps Into 20 Years of Data With New Community Intelligence Tools

Reddit / Reddit Insights

Reddit introduced Community Intelligence, which includes Reddit Insights and Conversation Summary Add-Ons. Reddit Insights is an AI-powered social listening tool that gives marketers actionable insights from over 22 billion posts across 20 years of Reddit data. Conversation Summary Add-Ons is a new ad feature that surfaces positive, relevant user content beneath a brand’s creative.

Reddit / Conversation Summary Add-Ons

Why It Matters: Together, these tools give brands a native, self-serve way to uncover insights to build campaigns around and integrate social proof from real conversations happening across the platform.