Snapchat Lets Brands Send Sponsored Snaps from Creators' Handles

Snapchat
Written By Lindsey Gamble
Snapchat Sponsored snaps From creators

Snapchat

Snapchat is expanding its Sponsored Snaps offering. Brands can now also send sponsored messages directly from a creator’s handle in the Chat Feed.

Why It Matters: Although ads in users’ inboxes can be intrusive, delivering them through familiar creators may soften the experience. Given how central direct messages are to Instagram, it’s easy to envision a similar feature being added for Partnership Ads.

Lindsey Gamble http://www.lindsey-gamble.com
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