Pinterest Adds New Visual Search Features for Enhanced Personalization
Pinterest introduced new visual search capabilities. It will decode images into words to help users discover more shopping content. A new refinement bar lets users narrow results by preferences such as color, style, and fabric. The "Search Image" button is now available in more places.
Why It Matters: With an emphasis on visual search, Pinterest is creating a more personalized and curated experience that should drive increased shopping activity.
