TikTok Expands Pulse Advertising Solution to Help Brands Show Up Alongside Top Moments

TikTok
Written By Lindsey Gamble
TikTok Pulse

TikTok

TikTok expanded TikTok Pulse, its contextual advertising solution.

New offerings include Pulse Custom Lineups, which let advertisers place their ads next to top user-generated content by category or seasonal moment. TikTok also introduced Content Sponsorship Packages, allowing brands to appear around specific searches, content themes, interactive features, and more.

Why It Matters: Even amid ongoing legal uncertainty in the U.S., TikTok is doubling down on advertiser value. These offer more targeted, context-rich placements that help brands show up alongside top creators, communities, and moments throughout the year.

Lindsey Gamble http://www.lindsey-gamble.com
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