LinkedIn Debuts First Impression Ads to Help Advertisers Be the First in the Feed
LinkedIn announced First Impression Ads, a new video ad unit that appears at the top of users' Feeds for one day. It’s the first ad a target audience sees and opens in full-screen when tapped.
It joins BrandLink, Connected TV ads, and other new or recently launched video advertising solutions, all introduced at LinkedIn’s first-ever NewsFront.
Why It Matters: First Impressions Ads offer advertisers a bold, broadcast-like way to show up in the Feed. For brands looking to maximize reach on a specific day, especially around major launches or campaigns, this format creates a high-impact entry point to capture attention right away.
