Snapchat Paid Creators and Media Over Half a Billion Dollars in 2024

Snapchat

Snapchat paid out more than half a billion dollars to creators and media partners in 2024. CEO Evan Spiegel shared the figure during a conversation with Kaya Yurieff at The Information’s Future of Influence event.

Why It Matters: While it’s a fraction of YouTube’s $70 billion in payouts to creators, artists, and media companies over the past three years, Snapchat’s milestone signals the platform’s increasing commitment to creator and publisher monetization. As competition intensifies across the social media landscape, Snapchat is showing it can be a serious player in helping creators and publishers earn.

Snapchat should be able to build on this milestone with recent updates to its ad solutions, including features that allow brands to send sponsored messages through creators.