Instagram has crossed 3 billion monthly active users, joining Facebook and WhatsApp at this major milestone. For all the talk about it “dying,” the platform remains deeply embedded in culture and continues to grow.

Threads has been improving how links are ranked on the platform

Instagram head Adam Mosseri joined Brock Johnson on the Build Your Tribe podcast for a 50-minute conversation covering platform priorities, algorithm changes, and what’s next. While some of the topics have been addressed in Mosseri’s AMAs, this interview offers fresh context.

Instagram is working on improving search functionality, according to Adam Mosseri.

Instagram is starting to test a new feature called Blend.

In a recent video, Instagram's Adam Mosseri explained how the algorithm weighs watch time, addressing a user’s question about the “sweet spot” for watch time percentage and whether longer videos are penalized.

While speculation continues, one thing is clear: Meta isn’t waiting around. It’s seizing the opportunity to court TikTok creators.

Instagram’s Adam Mosseri announced that Threads is tweaking its ranking system to prioritize content from accounts users follow.

In a recent AMA, Adam Mosseri revealed that the platform will adjust the quality of Reels, Stories, and Photos, based on performance and network conditions, such as slow Wi-Fi.

Instagram head Adam Mosseri recently addressed the impact of cover photos for Reels, stating they have only a marginal effect. Responding to a user's question, Mosseri explained that covers are primarily visible in Explore or on user profiles.

You've likely heard phrases like 'sends per reach' or 'send rate' if you’ve been paying attention to Instagram recently. Adam Mosseri, Instagram's head, has been discussing this metric more frequently. If you’re unfamiliar with it, it's the rate at which people see your content and share it via direct messages (DMs).

According to the Wall Street Journal, Meta is preparing to launch Threads in Europe this month.