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Lindsey Gamble 6/10/25 Lindsey Gamble 6/10/25

TikTok Launches Ad Assistant to Provide Real-Time Guidance and Support for Paid Media Campaigns

TikTok launched Ad Assistant, an AI-powered tool that guides advertisers through campaign setup, optimization, and reporting—all within the Ads Manager platform.

Lindsey Gamble 8/28/21 Lindsey Gamble 8/28/21

TikTok Launches 'Promote' Tool To Allow Users To Boost Their Videos By Turning Them Into Ads

TikTok rolled out a new ad tool in Promote, allowing users to turn organic videos into ads directly within the TikTok app to reach a bigger audience.