In a recent video, Instagram head Adam Mosseri confirmed that Instagram doesn’t downrank sponsored content—posts tagged with the Paid Partnership label.

Meta announced several AI-powered tools at IAB NewFronts 2024, including a new tool to predict which organic branded content will perform best as Partnership Ads.

Threads rolled out a Paid Partnership label.

LinkedIn has introduced a new feature, Brand Partnerships Search, which allows users to search for posts by LinkedIn creators who have been tagged with the Brand Partnership Label.

Meta has expanded its Ad Library to include Branded Content.

TikTok has opened its Commercial Content Library to users. This library allows users to search for and view commercial content, including paid media ads and other commercial content tagged with the paid partnership label (e.g., branded content, sponsored content, etc.).

Reports suggest that Instagram plans to introduce Branded Content Tools similar to those found on Instagram soon.

Earlier this week, Twitch updated its Branded Content Guidelines for streamers, which limit on-screen logos to 3% of the screen size and prohibit “burned-in” display and audio ads.

TikTok has recently updated its Creator Portal, providing valuable insights into its moderation process for the TikTok Creator Marketplace (TTCM) and dispelling common myths surrounding TTCM and branded content.

Instagram is rebranding Branded Content Ads as Partnership Ads

Twitter has recently updated its Paid Partnerships policy to ensure greater transparency among creators, brands, and agencies when it comes to sponsored content.

With the midterm elections around the corner, TikTok recently outlined the measures it’s taking to help protect the integrity of the election.