H&M announced it will use AI-generated digital clones of about 30 models in its social media and marketing campaigns. The models will own the rights to their digital twins, receive payment when they’re used, and control how and when they’re utilized—even allowing them to work with other companies, including competitors.

After several months of testing, TikTok has announced Symphony Digital Avatars, which are generative AI avatars of real people.

TikTok is beta-testing Digital Avatars, a new creative product with select advertisers.