H&M announced it will use AI-generated digital clones of about 30 models in its social media and marketing campaigns. The models will own the rights to their digital twins, receive payment when they’re used, and control how and when they’re utilized—even allowing them to work with other companies, including competitors.

Instagram recently announced that it is testing a new way to set reminders for upcoming product launches via launch stickers in Instagram Stories and product launch tags for in-feed posts.