Instagram has crossed 3 billion monthly active users, joining Facebook and WhatsApp at this major milestone. For all the talk about it “dying,” the platform remains deeply embedded in culture and continues to grow.

Meta revealed in its Q3 earnings call that more than two-thirds of recommended content on Instagram in the US comes from original posts.

Meta unveiled several updates to its creator-brand advertising solutions.

Meta says it will make Reels more prominent.

Instagram is testing a new feature that allows users to reset the content recommendations they see across Explore, Reels, and Feed.

Out of the Instagram Reels recommended to users in the US, 60% come from original posts, as revealed by Meta in its Q3 2024 Earnings Call.

During Meta's Q2 earnings call, CFO Susan Li mentioned that over 50 percent of recommendations for Reels in the US are now from original posts.

Instagram announced upcoming changes to its ranking system aimed at providing smaller, original content creators with an equal playing field alongside creators who have larger followings, content aggregators, and accounts dedicated to reposting other creators' content.