Meta Reports Two-Thirds of Instagram Comments Come from Original Posts
Meta revealed in its Q3 earnings call that more than two-thirds of recommended content on Instagram in the US comes from original posts.
This highlights that some of the initiatives around surfacing more original creators are working, as in Q3 2024, it reported that 60 percent of Instagram Reels in recommendations in the US were original. This should continue as Meta says it's working further on helping audiences discover original content from creators as soon as it's posted.
