The creator marketing industry is set to hit $500 billion by 2027, according to Goldman Sachs. The sheer amount of money flowing into the space reflects the impact creators are having on businesses today and their growing influence on purchase decisions across every demographic.

Here's a framework for a phased UGC strategy that maps consumer psychology, content types, and campaign objectives to every stage of the Black Friday to New Year shopping journey.

A winning paid social strategy depends on creative volume and variation, but producing enough content to test what works can get expensive fast.

TikTok announced a new ad product in Spark Ads that allows brands to amplify existing organic videos as ads and drive towards goals and objectives, such as reach, video views, engagement, and conversions.