Here's a framework for a phased UGC strategy that maps consumer psychology, content types, and campaign objectives to every stage of the Black Friday to New Year shopping journey.

YouTube added a feature for creators to tag brand partners during video uploads or when editing existing videos.

A winning paid social strategy depends on creative volume and variation, but producing enough content to test what works can get expensive fast.

LinkedIn published its B2B Marketing Benchmark: Trust is the New KPI report, highlighting that 55% of B2B marketers now work with creators, with trust being their top goal.

According to Sprout Social’s State of Influencer Marketing report, 86% of consumers make a purchase influenced by a creator. And when it comes to daily, weekly, or monthly purchases, nearly half of consumers say influencer posts play a role.

Since long-term partnerships are a major component of influencer marketing today, in this piece, I’ll dive into the pros, the cons, and how brands should think about long-term partnerships beyond the typical “creator posts X times over a period of time” setup.

Beehiiv has introduced Direct Sponsorships, a new tool that enables newsletter creators to manage sponsorships and advertiser relationships directly within the platform. With this feature, creators can:

That’s a problem Alchemy wants to solve. The fintech company, founded by Isaac Wagschal, announced the launch of a $100 million fund designed to provide creators with upfront payments based on projected future earnings. Since January, it has already paid out millions to creators

Unilever’s new CEO, Fernando Fernandez, formerly CFO, announced plans to work with 20 times more influencers across its brand portfolio in a fireside chat. This is part of a broader effort to increase Unilever’s social media platform spending from 30% to 50% of its total advertising budget, with the goal of rapid growth and change.

Twitch introduced a Sponsorship tab in the Creator Dashboard.

Creator marketing platform Breakr announced BreakrPay™, a new instant payment solution. With BreakrPay™, brands, labels, and agencies can fund creator campaigns instantly, ensuring creators get paid in real time.

The PGA Tour is looking to attract new audiences by turning to creators for help.