Chipotle enlisted 100 creators for the latest installment of its Behind the Foil campaign, focused on transparency and showing customers how its food is prepared.

One of my predictions for 2024 was that LinkedIn would emerge as a channel for creator marketing and eventually launch its own creator marketplace. The first part proved true. The second part took a little longer than expected, but it's here.

According to Sprout Social’s State of Influencer Marketing report, 86% of consumers make a purchase influenced by a creator. And when it comes to daily, weekly, or monthly purchases, nearly half of consumers say influencer posts play a role.

Since long-term partnerships are a major component of influencer marketing today, in this piece, I’ll dive into the pros, the cons, and how brands should think about long-term partnerships beyond the typical “creator posts X times over a period of time” setup.