YouTube Adds New Brand Partner Tagging Feature to Streamline Creator-Brand Collaborations

YouTube

YouTube added a feature for creators to tag brand partners during video uploads or when editing existing videos. Through a Paid Promotion and Brands option, creators can indicate that a video includes paid promotion and add the relevant brand. This allows the brand to view organic performance metrics and promote the content as Partnership Ads.

Partnership Ads are now co-branded, displaying both the creator's and brand's avatars with a subscribe button option for viewers.

When tagging brands, creators gain increased visibility in the advertiser's Creator Partnership hub and may also be recommended to other brands. The feature is available for creators in the YouTube Partner Program.

Why It Matters: YouTube is streamlining creator-brand collaborations by giving brands real-time access to sponsored content metrics instead of requiring creators to provide screenshots. The feature also allows brands to easily turn organic content into paid ads for greater reach and impact.

Plus creators get more control over how their content is used by limiting permissions to a specific video instead of their entire channel.

The easy subscribe option for viewers, combined with increased visibility and potential brand recommendations, provides strong incentives for creators to add brand partners.

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