TikTok Adds the Ability to Share External Links in Stories

TikTok / Link Sticker in Stories

TikTok added link sharing in Stories. Creators can now select a Link Sticker to add a clickable URL and customize it with text, colors, and styling options

Why It Matters: Being able to share links is one of the most powerful tools for creators, so this addition is a big win. Creators can use it to amplify other TikTok content, drive fans to owned channels like their websites, and monetize through affiliate links and brand partnerships.

With brands increasingly focused on performance-driven influencer marketing, TikTok Stories with embedded links should become standard practice.

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