TikTok Expands Symphony AI with Image-to-Video, Text-to-Video & Showcase Product Tools

TikTok / Symphony Showcase Products

TikTok expanded Symphony AI, its generative AI tool suite. New features like Image-to-Video and Text-to-Video let brands turn static images or text prompts into dynamic videos. TikTok also launched Showcase Products, which uses digital avatars to model items, try on clothing, or showcase apps.

Why It Matters: These tools make content creation easier for brands but also raise questions about the future role of creators, who have traditionally been the faces and creative drivers of content on the platform.